Rebrand Project

I undertook a comprehensive redesign of the brand, Acer. The accompanying slideshow functions as a complete style guide that articulates the new visual identity and brand system. I was putting a heaver focus on video games, because many fans of the brand are gamers themselves. The mock-ups represents a fictional event I developed—a fictional gaming tournament for the game “Counter-Strike 2”. These were created to showcase the brand’s application across experiential and promotional materials.

Green and white branded graphic with the text 'ACK' in stylized font and 'Brand Style Guide' underneath, featuring geometric shapes and diagonal color split.
A presentation slide titled 'Style Guide' showing a list of sections including Introduction to the Company, Logos, Symbols, and Tagline, Proper Use of Designs, Improper Use of Designs, Colors, Typography, and Examples of Design Usage, with a green an
Slide titled 'Introduction to the Company' with a green and white background and corner accents.
Slide titled "What is ACER?" with the ACER logo in green, and words "Innovative" "Evolving" "Helpful" "Technology" at the bottom.
Slide titled 'What is ACER?' describing the company as designing and manufacturing technology products including laptops, monitors, desktops, and accessories, with a focus on electronic sports and gaming.
A graphic with a green diagonal background featuring the text "LOGOS, Symbols, and Tagline" with the number "402" in large font and a subtle "A to Z" in the background.
A presentation slide with a white background and green design elements. The slide shows the word 'ACK' in large green outlined letters and a green square labeled 'PANTONE P 157-8 C'. The slide number is 5 at the bottom right corner, and the number 02
Diagram showing the construction of the word 'ACK' with green outline letters, guidelines, and markings indicating angles of 53 degrees for alignment.
Three stylized text logos reading 'ACK' in different colors: green, black, and white, over a geometric background of green and white diagonal sections.
A slide showing different styles of the letter A in various colors and sizes, with the word "Symbols" in bold green text at the top left corner.
Slide with green and white design, displays the number 02, the word 'Tagline' in green, and the phrase 'Explore Beyond Limits' in light gray italics.
A presentation slide titled '03 Proper Use of Designs' with a green and white background, featuring stylized corners and a large 'A' in the background.
A presentation slide titled 'Proper Usage of Designs' with numbered instructions and examples of the word 'ACER' in different colors and line weights, demonstrating color and spacing guidelines.
Cover slide of a presentation titled '4C- Proper Use of Designs'. The slide features a white background with a green diagonal stripe running from the bottom left to the top right, and four small green triangle accents in the corners.
Slide titled 'Improper Usage of Designs' showing four examples of design misuse with crossed-out green and red logos. Examples include changing spacing, distorting the logo, changing its color to an unlisted one, and adding effects.
Cover of a color reference guide entitled 'AC5 Colors' with a split background of white on top and green on the bottom, featuring corner triangles in matching colors.
Slide showing four colors with corresponding descriptions: bright green labeled as Pantone P 157-8 C, dark gray labeled as 80% Black, light gray labeled as 50% Black, and a green color swatch.
A graphic design featuring the numbers 40, 60, and the word Typography, with a white and green background and light gray and dark gray text and accents.
Slide titled 'Typography,' showing font weights: Raleway Light, Raleway Regular, and Raleway Bold.
Cover page of a presentation titled 'Examples of Design Usage' with a green and white color scheme, geometric shapes, and large text 'A07'
Office branding materials including letterhead, business cards, notepads, a tablet, a smartphone, and paper clips, all featuring the green and white logo of Acer.
Digital advertising display at a busy train station with the words 'ACER Explore Beyond Limits' in green and black; blurred travelers pass by.
An illuminated sign in the shape of a rectangle with the word 'ACK' written in green, hanging inside a store or building.
A billboard displaying the logo and slogan of the company Acek, with a background of trees and a cloudy sky.
Black T-shirt with green and gray design that says "ACER" and "Explore Beyond Limits" underneath, laid flat on a light background.
Digital image displaying three merchandise logo designs for Acer, with the heading "Examples" and the subheading "Merchandise" on a light green background.
Contact information slide with green and white design. Includes a message for brand design questions to contact Brand@acer.com.

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